Check this out. Nueva Cafe.
Enhancing the check-out experience for return customers, one smile at a time.
Problem:
Payment processing times would lead to timeouts/failures for collecting payments, slowing sales and impacting user experience.
Solution:
Streamline steps by integrating Shopify’s online cart and ordering system, optimizing payment options and processing.
Coffee at a moment’s notice. Or at least plan to pick up your coffee in 5-10 minutes. That’s the focus of Nueva Cafe. A new Mexican Modern Cafe with a newly integrated online ordering system.
After recently transitioning their website and online ordering services to Shopify, they have a goal of increasing their online orders.
Their challenge: Make their online ordering experience unique, fast, and memorable.
Duration: 2 weeks
Role: Designer
Platform: Web
Tools: Figma
B2C
Defining our successes.
KPI and success metrics that define this project:
Increase SUS score.
Increase percentage of repeat customers/orders.
Decrease payment errors and checkout time.
Making payments easier.
Customers ordering should feel excited and expect zero issues when it comes to online ordering.
The current website takes too long to load carts and has errors processing payments.
This led to a larger rate of cart abandonment and customers losing trust in the cafe when they saw long loading screens and no completion screens.
The goal is to decrease payment errors and checkout time. Shopify has streamlined how we can integrate payment options.
Bigger smiles.
Coffee gives people motivation for the day. It tastes great and looks good on your Instagram.
With the issues the current ordering system has customers are left sometimes without coffee and without smiles.
These issues result in low SUS scores.
We want to improve the visual flow and functionality of the checkout experience to increase the SUS scores.
Integrate Apple Pay and Google Pay and have a card on file under customer profiles
Clear order summaries
Enhanced accessibility
Focus on feedback
Trying something new every time.
If you find your favorite cafe, you want to visit constantly.
One bad experience keeps you from coming back.
With better flows and successes, clients will want to come back and reorder. We want to see an increase in the number of customers who have repeat orders every week. Either by ordering their favorite drinks or trying something new!
